5 Tips to Attract More Buyers Online for Your Artwork
/5 Tips to Attract More Buyers Online for Your Artwork
As an artist, you want your art to be not only visually appealing, but also appealing to potential buyers.
The digital age has opened up a new world of opportunities for artists to sell their work online, but with so much competition, it can be challenging to stand out from the crowd. In this article, we’ll explore five ways you can make your artwork more attractive to buyers online and increase your chances of making a sale.
1. Always Publish the Price…
The art industry has undergone a major transformation with the rise of online sales channels, leading to increased expectations from collectors for price transparency.
This shift was brought about by the widespread adoption of online viewing rooms by galleries and art fairs. According to the Art Basel Art Market Report, 72% of collectors believe it is important for prices to be posted as it leads to more confident buying decisions.
2. Present Your Artwork in the Best Light Possible…
Investing in professional lights and a photographer may be expensive, but it’s an important investment in your art business and career.
Presenting your artwork in the best light possible is crucial for attracting buyers both in person and online, as poor lightning can detract from the appearance of your work. It’s then recommended to have a designated wall or space in your art studio with excellent lightning.
Hiring a professional photographer to capture high-quality images of your finished works is a best practice for any archive. Not only these images play a vital role in sales, but they will ensure that your legacy as an artist is captured in the best light.
For optimal lightning, experts suggest using large, soft, and diffused lights with a colour temperature of 2700K - 3000K. This neutral light offers a comfortable glow that is suitable for both domestic spaces and museums.
3. Have Stage Installation Shots of Your Work in Luxury Spaces…
Help out potential buyers’ imagination by showing them exactly how your work looks in a domestic interior.
If you don’t have access to a luxurious space, consider creating mock-up renderings using software like Photoshop, or take advantage of free art mock-up generators that are available online.
Include these images in your online presentations to help buyers visualize your work in different interiors. Also, when receiving inquiries, ask for the dimensions of the wall space and create a scaled mock-up for the buyer.
4. Let Buyers Pay in Instalments…
Artworks are seen as luxurious purchases, so buyers can feel intimidated when buying these!
By allowing buyers to pay in instalments, you make art more accessible and attract a wider audience of potential buyers , including young and emerging collectors. These collectors may grow to become lifelong patrons of your work and refer others to your art.
5. Highlight Your Sales to Attract More Art Buyers…
Displaying the “sold” status next to art pieces at art fairs may not always mean they have been sold… however, the perception of success can influence potential buyers to make a purchase.
It’s crucial to avoid any unethical practices like inflating sales numbers of misleading potential buyers. Instead, it’s recommended to publicize your sales through your social media channels and newsletters.
In addition, include a “recent sales” section on your website and ask buyers for testimonials and pictures of your work after a successful installation in their space. This can help others visualize your art in their own space and make informed purchasing decisions.