How To Up Your Marketing Game Without The Overwhelm
Amy Caiger - Art Promo
There is no getting away from marketing and social media nowadays. Things have changed a lot in the past few years and you need to be out there, not just via galleries but by doing it yourself too. That can be very overwhelming! Where do you start, are you doing the right things, and wow… it is time consuming! Good news, it doesn’t have to be. In this session I will be giving you some top tips and tricks you can apply to get your marketing singing, whilst still giving you time to create in the studio!
Amy Caiger runs Art Promo as well as her gallery Caiger Contemporary Art, so she knows exactly what it is like to try to make time to market yourself in the art world. Art Promo was created to help artists with all things marketing to present, promote and sell their artwork whilst removing that overwhelm.
Her career started in small public galleries, moving on to focus on marketing at the National Gallery and Natural History Museum. She wanted to return to being more hands on in the arts and to help artists promote their work, so she set up Caiger Contemporary Art. Through her understanding of how the commercial art world works and her geeky love of marketing, galleries and artists began asking her to help them out, and this is how Art Promo was born.